Post by account_disabled on Dec 25, 2023 23:51:37 GMT -6
Since launching its ZOE model in 2012 , which has sold more than 270,000 units, Renault has been fervently committed to electric mobility in Europe. The company wanted to claim the leadership of this car with two new global campaigns. In one of them, Renault has opted for more dynamic communication and to demonstrate that there are a large number of people who have chosen Zoe as their first choice. In fact, in the official spot, called “The Pursuit” , we can see how a girl forgets her purse and a pedestrian sees it and chases her to be able to return it to her. No matter how hard he tries, he can't catch up with her, especially because she starts to find other identical cars and ends up losing track of him.
With this announcement, the brand has set the goal of offering a powerful image and convincing people that they should choose the electric car that they have Phone Number List called the “reference.” For the creation of it, Publicis has collaborated with WAFLA and the film director Clément Durou , who worked, for example, on the video for the song “Happy” by Pharrell Williams . “With this campaign, we have the ambition to show ZOE in a new way: fresh, modern, rhythmic, very far from the usual communications in this market, to deliver a very strong message: We are number 1 in electric vehicles throughout Europe” , said Arnaud Belloni , Renault's global marketing director.
If you do not see the embedded video correctly, click here On the other hand, the firm has launched another campaign with a slightly calmer advertisement, which appeals directly to emotion and nostalgia, as they did in the advertisement starring the driver Fernando Alonso . In this case, parents give their child a ZOE when he or she is about to leave the nest to study at university. On this occasion, the main purpose was to highlight the strong points of the car , which has a driving range of up to 395 kilometers. This is what Belloni explained in this regard: “The driving range of an electric vehicle remains a key choice criterion for consumers, despite the progress made. Leaving the nest allows us to renew the autonomy message of the Renault ZOE, the best in its category up to 395 km. An undeniable advantage as competition increases.”
With this announcement, the brand has set the goal of offering a powerful image and convincing people that they should choose the electric car that they have Phone Number List called the “reference.” For the creation of it, Publicis has collaborated with WAFLA and the film director Clément Durou , who worked, for example, on the video for the song “Happy” by Pharrell Williams . “With this campaign, we have the ambition to show ZOE in a new way: fresh, modern, rhythmic, very far from the usual communications in this market, to deliver a very strong message: We are number 1 in electric vehicles throughout Europe” , said Arnaud Belloni , Renault's global marketing director.
If you do not see the embedded video correctly, click here On the other hand, the firm has launched another campaign with a slightly calmer advertisement, which appeals directly to emotion and nostalgia, as they did in the advertisement starring the driver Fernando Alonso . In this case, parents give their child a ZOE when he or she is about to leave the nest to study at university. On this occasion, the main purpose was to highlight the strong points of the car , which has a driving range of up to 395 kilometers. This is what Belloni explained in this regard: “The driving range of an electric vehicle remains a key choice criterion for consumers, despite the progress made. Leaving the nest allows us to renew the autonomy message of the Renault ZOE, the best in its category up to 395 km. An undeniable advantage as competition increases.”