Post by williambapary437 on Jan 16, 2024 1:09:34 GMT -6
Many people wonder how much a brand is worth. Doesn't it really matter if we have any brand at all that people recognize us by? After all, if we provide a better product or service for others, sooner or later people will notice us anyway. Or is it not true? In this regard, I would like to share an interesting experiment with you. If I say Cola to you, what immediately comes to mind as an association? For some people, expressions like delicious may be indicative, but for a fairly large part of people, the most well-known brand name, Coca-Cola, and the color characteristic of the brand are immediately familiar.
In the world of marketers, we call this type of reaction to a brand "Top of mind": the first brand that comes to mind. When a person only knows one brand and can recall one, we call it "Dominant brand awareness". If there is a brand that has a chance to dominate, then it is Coca-Cola, many Phone Number Data people may only be familiar with the name Pepsi, while this is not the case for many product types (for example, not everyone thinks of Lenovo when they think of the word laptop, many people Asus, Doll, other brands), in any case it can be said: Coca-Cola dominates quite strongly in this field compared to the other cola brands. As a result of all this, most people would probably consider this cola to be the most delicious.
The experiment In this regard, I would like to share an interesting experiment with you. In an experiment to determine which non-branded colas people prefer, 14 different colas were poured into glasses arranged 1 by 1 , and subjects were asked to rate each cola on a scale of 1-5 based on taste. Which type of cola do you think won the competition? The Coca-Cola? The Pepsi? Penny Drinky Cola won the competition, one might say superiorly , with 3.57 points, of which a 2-liter package costs approx. HUF 85-90, while Coca-Cola received 3.14 points, of which a 1.75-liter container costs roughly HUF 370.
In the world of marketers, we call this type of reaction to a brand "Top of mind": the first brand that comes to mind. When a person only knows one brand and can recall one, we call it "Dominant brand awareness". If there is a brand that has a chance to dominate, then it is Coca-Cola, many Phone Number Data people may only be familiar with the name Pepsi, while this is not the case for many product types (for example, not everyone thinks of Lenovo when they think of the word laptop, many people Asus, Doll, other brands), in any case it can be said: Coca-Cola dominates quite strongly in this field compared to the other cola brands. As a result of all this, most people would probably consider this cola to be the most delicious.
The experiment In this regard, I would like to share an interesting experiment with you. In an experiment to determine which non-branded colas people prefer, 14 different colas were poured into glasses arranged 1 by 1 , and subjects were asked to rate each cola on a scale of 1-5 based on taste. Which type of cola do you think won the competition? The Coca-Cola? The Pepsi? Penny Drinky Cola won the competition, one might say superiorly , with 3.57 points, of which a 2-liter package costs approx. HUF 85-90, while Coca-Cola received 3.14 points, of which a 1.75-liter container costs roughly HUF 370.