Post by yamanhosen159 on Feb 20, 2024 2:22:57 GMT -6
New YouTube advertising format YouTube is the most visited video portal on the planet. It was created in 2005 by Chad Hurley, Steve Chen and Jawed Karim, all three of whom were Paypal workers. Although it did not last long in his hands, since in 2006 it was sold to Google. Being a video channel, due to the massive influence of users it has every day, over the years it has become an advertising platform. The advertising formats that exist are the following: True view: These are video ads, and these videos can be in different positions within YouTube .
You only pay when the user views more than a certain duration, or clicks on the ad. There are different types within this format: TrueView in-stream: It generally appears just before the video that the user wants to see plays, although in long playbacks it may appear in the middle. The advertiser Panama mobile number list pays if the user watches more than 30 seconds or if they watch the entire thing. Image 1 TrueView in-slate: For videos longer than 10 minutes. You will appear alongside other users and they will be able to choose whether to see your ad or that of another advertiser. If you don't see it in its entirety there is no cost. TrueView in-display: These are videos that are somewhat uncomfortable for the user, since they start at the same time that another video is playing. In this case you only pay when the user clicks on the ad. TrueView in-search: When the user does a search in the YouTube search engine itself and the results appear, the first options are ads.
The advertiser pays if the user clicks on the ad to view it. Image2 Google display network: These types of campaigns are carried out through the Google Adwords Platform , since the ad will not only appear on YouTube, but will appear on the display network that you choose within Google. What is the new format like? More and more importance is being given to reviews . Users are increasingly guided more by the opinions of other users than by advertisements. For this reason, YouTube has launched a new format in which users will be able to buy directly from the reviews . These opinions will not be written but will be video reviews , and more and more brands are using video bloggers to advertise their products. The operation is simple, every time a prescriber is talking about a product, pop-up screens will appear where the user can click to buy the product. In short, this is already a great way to promote your company's products and services, so you will have to adapt.
You only pay when the user views more than a certain duration, or clicks on the ad. There are different types within this format: TrueView in-stream: It generally appears just before the video that the user wants to see plays, although in long playbacks it may appear in the middle. The advertiser Panama mobile number list pays if the user watches more than 30 seconds or if they watch the entire thing. Image 1 TrueView in-slate: For videos longer than 10 minutes. You will appear alongside other users and they will be able to choose whether to see your ad or that of another advertiser. If you don't see it in its entirety there is no cost. TrueView in-display: These are videos that are somewhat uncomfortable for the user, since they start at the same time that another video is playing. In this case you only pay when the user clicks on the ad. TrueView in-search: When the user does a search in the YouTube search engine itself and the results appear, the first options are ads.
The advertiser pays if the user clicks on the ad to view it. Image2 Google display network: These types of campaigns are carried out through the Google Adwords Platform , since the ad will not only appear on YouTube, but will appear on the display network that you choose within Google. What is the new format like? More and more importance is being given to reviews . Users are increasingly guided more by the opinions of other users than by advertisements. For this reason, YouTube has launched a new format in which users will be able to buy directly from the reviews . These opinions will not be written but will be video reviews , and more and more brands are using video bloggers to advertise their products. The operation is simple, every time a prescriber is talking about a product, pop-up screens will appear where the user can click to buy the product. In short, this is already a great way to promote your company's products and services, so you will have to adapt.