Post by zahidislam on Mar 10, 2024 2:32:06 GMT -6
A summer of culture. This is attested by the report from the Observatory of Business Culture Italy-Confcommercio with SWG which certifies an average expenditure of 125 euros per person . With very positive repercussions on the tourism supply chain. Culture that generates wealth Culture, like tourism, has also almost reached pre-pandemic levels. Upon closer inspection, the recovery of the two sectors is linked. As reported by Il Sole 24 Ore , in the period from July to September, compared to June, visits to museums, exhibitions and archaeological sites grew significantly (+14%). People also chose to go to the cinema (+13%) and the theater (+5%) and to attend concerts and cultural festivals (+6%). If it is true that 45% of the sample involved in the research declared that they consumed cultural products in their city (even in the case of a reduction in cultural offerings), 68% of those who traveled away from home also participated in cultural activities, spending 95 euros per person.
The driving events for Italian tourism Australia Phone Number An interesting attraction for local tourism is represented by food and wine events, followed by visits to archaeological sites and museums, cultural festivals and concerts. Many of those who took part in the survey declared that they also pay attention to cultural events before choosing their travel destination. Carlo Fontana, President of Impresa Cultura Italia-Confcommercio, commenting on the research data, declared: “The positive signals on summer cultural consumption and the newfound normality for live events are excellent news. There are, therefore, the conditions for this positive trend to be confirmed and strengthened in the coming months. For this reason, now more than ever, we need targeted and effective measures to boost the recovery of consumption and investments in the sector." From sector operators to trade associations, the chorus is unanimous: system interventions are needed immediately .
Otherwise, those who have managed, with enormous sacrifices, to withstand the impact of the pandemic, may not be able to overcome the new European energy crisis. Ideas for hoteliers If the trend, as hoped, in Italian cultural consumption is confirmed in the coming months, you could think of some offers and/or packages to be linked to the enjoyment of a cultural experience. In this way you will work to intercept the recovery in demand for cultural consumption. Be careful though: the desire to embrace this strategy will not, in itself, be the guarantee of obtaining a certain response in terms of bookings. It will be necessary to enhance and promote your special offers where you could intercept your potential customers: social networks and website. By allocating budget to content sponsorship - possibly also on Google - you will create a multi-channel strategy that can increase the probability of intercepting the desired target.
The driving events for Italian tourism Australia Phone Number An interesting attraction for local tourism is represented by food and wine events, followed by visits to archaeological sites and museums, cultural festivals and concerts. Many of those who took part in the survey declared that they also pay attention to cultural events before choosing their travel destination. Carlo Fontana, President of Impresa Cultura Italia-Confcommercio, commenting on the research data, declared: “The positive signals on summer cultural consumption and the newfound normality for live events are excellent news. There are, therefore, the conditions for this positive trend to be confirmed and strengthened in the coming months. For this reason, now more than ever, we need targeted and effective measures to boost the recovery of consumption and investments in the sector." From sector operators to trade associations, the chorus is unanimous: system interventions are needed immediately .
Otherwise, those who have managed, with enormous sacrifices, to withstand the impact of the pandemic, may not be able to overcome the new European energy crisis. Ideas for hoteliers If the trend, as hoped, in Italian cultural consumption is confirmed in the coming months, you could think of some offers and/or packages to be linked to the enjoyment of a cultural experience. In this way you will work to intercept the recovery in demand for cultural consumption. Be careful though: the desire to embrace this strategy will not, in itself, be the guarantee of obtaining a certain response in terms of bookings. It will be necessary to enhance and promote your special offers where you could intercept your potential customers: social networks and website. By allocating budget to content sponsorship - possibly also on Google - you will create a multi-channel strategy that can increase the probability of intercepting the desired target.