Post by mdkabila on Mar 10, 2024 21:50:05 GMT -6
What is happening on the Internet globally ? What are the trends that everyone needs to know in order not to lose their bearings in their business? Mary Meeker releases her highly anticipated Internet Trends 2018 , a report used by experts around the world as a benchmark for future investments, including in hospitality. Let's share together the 10 juiciest points of this report. 1. Innovation + Competitiveness = Improve products + usefulness + use To be innovative and competitive, products must be constantly improved, made more useful and more usable.
The aim is for extreme simplicity : let's take for example Denmark Phone Number Telegram for messaging or Spotify for music, services that in a very short time have become pervasive on a global level. This should become one of the mantras of hoteliers : aim for simplicity, offer customers websites and services that are easy to find and book. 2. Digital payments and currencies are rapidly growing According to a Visa survey, 60% of transactions already take place digitally. At the same time, new digital currencies are emerging forcefully : look at the growth in users of Coinbase, an online bank for digital currencies such as Bitcoin. Don't forget to adapt your services to these new trends, because the future has already become the present.
We at Simple Booking also had to adapt and immediately wanted to give our customers the opportunity to accept Bitcoin on their booking engine. 3. Messaging services continue to fly. Whatsapp and FB Messenger have now far exceeded the threshold of one billion monthly active users. To keep up with changes, it is therefore increasingly important to give travelers the opportunity to communicate with the hotel via message or chat , because it is simple, free and fast. 4. Personalization is the key to success. Let's think about the management of the Facebook wall, which is increasingly spam-free and compliant with user preferences, or services like Spotify and Netflix, which create a list of songs and films for users every day in line with the preferences expressed in the past . Personalization also means giving users the opportunity to interact in real time with other people, to get advice and reports on what to do, where to buy, what is the best route to reach a place.
The aim is for extreme simplicity : let's take for example Denmark Phone Number Telegram for messaging or Spotify for music, services that in a very short time have become pervasive on a global level. This should become one of the mantras of hoteliers : aim for simplicity, offer customers websites and services that are easy to find and book. 2. Digital payments and currencies are rapidly growing According to a Visa survey, 60% of transactions already take place digitally. At the same time, new digital currencies are emerging forcefully : look at the growth in users of Coinbase, an online bank for digital currencies such as Bitcoin. Don't forget to adapt your services to these new trends, because the future has already become the present.
We at Simple Booking also had to adapt and immediately wanted to give our customers the opportunity to accept Bitcoin on their booking engine. 3. Messaging services continue to fly. Whatsapp and FB Messenger have now far exceeded the threshold of one billion monthly active users. To keep up with changes, it is therefore increasingly important to give travelers the opportunity to communicate with the hotel via message or chat , because it is simple, free and fast. 4. Personalization is the key to success. Let's think about the management of the Facebook wall, which is increasingly spam-free and compliant with user preferences, or services like Spotify and Netflix, which create a list of songs and films for users every day in line with the preferences expressed in the past . Personalization also means giving users the opportunity to interact in real time with other people, to get advice and reports on what to do, where to buy, what is the best route to reach a place.