Post by account_disabled on Nov 22, 2023 22:32:14 GMT -6
ou have a company and you have a project. You also need a distinctive sign that identifies your business and makes it recognizable in the eyes of the public, distinguishing it from that of your competitors. One of those visual elements that makes you say "hey, I know whose product/service is" and, lo and behold, the product/service is yours. Essentially, you need to register a logo . Registering a logo is essential to protect the brand due to the role it plays in building the company brand identity . However, let's not make the mistake of confusing the logo with the brand, because there is still a difference between the two terms: the brand is a set of visual and textual elements used to identify a brand; the logo, which is short for logotype, is the graphic sign of the brand .
Let's take Apple as an example: the apple is the pictogram, the writing "Apple" is Phone Number List the logo, the writing "Think different" is the Payoff. In the legal field, the logo is that symbol that can be registered. And that's what interests us: how to register a logo. CONTENTS OF THE ARTICLE [ show ] How do you register a logo? There are 3 ways to protect a logo so that no one else uses it: Ask for copyright on the image; Register the logo as a figurative trademark ; Put the watermark inside the image The three ways to protect the logo are compatible with each other and give different protections: Copyright is an innate right , but the use of the © symbol can be a deterrent to copying the image. To register the copyright simply send the image in JPEG to Copyright.it. Once registration is obtained, the copyright remains forever.
The rationale of copyright is the protection of the author of the creative work. Watermarking prevents others from using the image because it contains a watermark with the copyright holder's name . Again, the goal is to protect the owner of the rights to the image. In this case the reference of protection is to property rights . Logo registration as a trademark meets 3 other objectives: have a well-defined brand identity ; have a distinctive sign to protect consumers ; pursue a marketing strategy . Why register a logo as a trademark? The brand is what is in the minds of consumers. This statement immediately makes it clear why logo registration is essential .
Let's take Apple as an example: the apple is the pictogram, the writing "Apple" is Phone Number List the logo, the writing "Think different" is the Payoff. In the legal field, the logo is that symbol that can be registered. And that's what interests us: how to register a logo. CONTENTS OF THE ARTICLE [ show ] How do you register a logo? There are 3 ways to protect a logo so that no one else uses it: Ask for copyright on the image; Register the logo as a figurative trademark ; Put the watermark inside the image The three ways to protect the logo are compatible with each other and give different protections: Copyright is an innate right , but the use of the © symbol can be a deterrent to copying the image. To register the copyright simply send the image in JPEG to Copyright.it. Once registration is obtained, the copyright remains forever.
The rationale of copyright is the protection of the author of the creative work. Watermarking prevents others from using the image because it contains a watermark with the copyright holder's name . Again, the goal is to protect the owner of the rights to the image. In this case the reference of protection is to property rights . Logo registration as a trademark meets 3 other objectives: have a well-defined brand identity ; have a distinctive sign to protect consumers ; pursue a marketing strategy . Why register a logo as a trademark? The brand is what is in the minds of consumers. This statement immediately makes it clear why logo registration is essential .