Post by account_disabled on Dec 3, 2023 22:05:46 GMT -6
in optimizing the conversion rate of e-retailers.Last week, I explained to you that Sébastien is firmly convinced that to optimize the conversion rate of an e-commerce site, it is not enough to move a few buttons on the site or add a few more pictograms to describe your products.We also need to work on the brand and the messages that we are going to communicate on the site, i.
e.Do we know our customer well enough to b Europe Cell Phone Number List uild USPs that will really capture their attention and interest?Are we communicating the product benefits that really interest our customer?Are we lifting the brakes on purchasing?That was the first part.In the 2nd part of this episode, we get into the concrete since we gave you a practical masterclass in which I saw with Sébastien:What are the objectives of the key pages for an e-commerce: Home page, collection page, product page, payment pageWhat should a.
good product sheet contain in his opinion? At this level, we looked at product pages together and commented on them on screen. So, you're going to have to be careful because you don't have access to screen sharing in this episode (normally it's a podcast). But, you will see that you will still be able to follow us without the video.What elements can we test on an e-commerce site to improve.
conversion?What are the elements that have the most impact on conversion according to Sébastien?How much traffic is needed to validate a test?What is the ideal time for a test?We finished by creating the indicators that we look at most in CRO. I asked Sébastien:On GA, what do they tend to look at to measure the performance of an e-commerce site in terms of conversion?That's it for the program for this episode. I'll let you listen to the rest of my conversation with Sébastien and I'll see you again for the little conclusion.
e.Do we know our customer well enough to b Europe Cell Phone Number List uild USPs that will really capture their attention and interest?Are we communicating the product benefits that really interest our customer?Are we lifting the brakes on purchasing?That was the first part.In the 2nd part of this episode, we get into the concrete since we gave you a practical masterclass in which I saw with Sébastien:What are the objectives of the key pages for an e-commerce: Home page, collection page, product page, payment pageWhat should a.
good product sheet contain in his opinion? At this level, we looked at product pages together and commented on them on screen. So, you're going to have to be careful because you don't have access to screen sharing in this episode (normally it's a podcast). But, you will see that you will still be able to follow us without the video.What elements can we test on an e-commerce site to improve.
conversion?What are the elements that have the most impact on conversion according to Sébastien?How much traffic is needed to validate a test?What is the ideal time for a test?We finished by creating the indicators that we look at most in CRO. I asked Sébastien:On GA, what do they tend to look at to measure the performance of an e-commerce site in terms of conversion?That's it for the program for this episode. I'll let you listen to the rest of my conversation with Sébastien and I'll see you again for the little conclusion.